Why An Influencer Marketing Platform Is A Must Have for Creators in 2023

 

Influencer marketing has become essential for every company, no matter which industry you’re in.

The competition of the creator industry is on the rise. Not only do companies need to stand out by reaching the right influencer, but influencers themselves need to stand out to be reached by the right brand.

Influencers can cultivate a presence across all social platforms. But how do you find sponsors who pay you to promote products and create content? And in turn, how do companies connect with influencers looking for collaboration opportunities?

This is where influencer marketing platforms come in, and here are six reasons why using one can be beneficial:

  1. Become a certified and original profile
  2. Save a bunch of time
  3. Help other brands to find you easily
  4. Prioritize niche
  5. Easy monetization
  6. Better personal brand

In short, influencer marketing platforms could be a networking space where companies and influencers can connect to organize sponsorships, collaborations, or other deals. On some other platforms, influencers can even browse available opportunities and introduce themselves.

The platforms that connect brands and influencers create benefits on both sides. For influencers, on one hand, it is a form of income. On the other hand, similarly, for companies, influencers act as amplifiers of advertising campaigns.

Below, we’ll be able to dig deeper and talk about this in more detail.

1. Become a certified and original profile

When working with an influencer, the brands want to choose a professional who knows what he/she does and is accountable for his/her actions.

There are so many fake profiles in the market, and they are also linked to the fraud market, both to the detriment of influencers and users. This is the reason why, it has today become important to use the right tools to help us to filter out the noise.

How do you become a trustworthy influencer?

Influencer marketing platforms give one solution: they browse influencers by checking their backgrounds before adding them to the database.

In this case, you, as a creator, will be seen as an original and trustworthy profile, as well as the right influencer that can help businesses grow.

In this regard, CreatorLabs allows brands to obtain helpful information and avoid false influencers, allowing you to be shown as a certified original profile and to be the perfect fit for an influencer marketing campaign.

2. All-in-one tool that saves time

Say no more, working with an influencer platform can save you a lot of time. An all-in-one solution that allows brands to find and connect with the best influencers easily and vice versa, as well as set up campaigns and manage logistics much easier.

Using an influencer platform = manage all the influencer marketing campaigns in an automated way.

A holistic influencer marketing platform like CreatorLabs provides real-time data on specific influencers. This goes a long way in helping influencers and brands make the best possible collaboration decisions. Furthermore, the user-friendly interface makes the platform easy to use and quick to navigate.

3. Become easier to find

Finding suitable influencers has been one of the most challenging aspects of influencer marketing.

The most common ways for companies to use influencer marketing platforms are:

  • Discover new creators
  • Identify the right niche
  • Content analysis
  • Contact the influencers

With plenty of influencers on social media, connecting and collaborating can be complex and time-consuming. However, if you are a registered influencer on a marketing platform, collaboration is streamlined, saving time and resources.

4. Niche selection and easier collaboration

There is a vast number of different niches out there, and that’s why it’s important to find out which ones are the most relevant for your brand.

If a marketing campaign focuses on a particular niche, brands will check the influencer profiles with the help of an influencer marketing platform. In fact, brands use many ways to reach the right influencers, but the most common one is searching for keywords.

With a tool like CreatorLabs, brands search for and identify profiles with whom they can collaborate and create a campaign in just a few steps. If you have more accurate and comprehensive keywords on your profile, the more likely the brand could find you, with the potential of having further collaborations.

For instance, if a brand offers lifestyle products, the tool will help the brand find influencers in that category who can best represent the brand and the products and talk about them on social media platforms. That’s why it’s important to clearly state which niches you intend to operate as an influencer.

5. Monetize in a safer and better way

At the moment, many creators earn income through creating content for brands, which we also call branded content or brand collaboration.

But still, there are many ways to monetize through influencer marketing, such as:

  • monetizing their social popularity
  • selling merchandise
  • getting paid by their fans
  • signing large advertising deals with brands

However, creators can now rely on specific platforms to achieve satisfactory results more efficiently and with safer options.

6. Polish and promote your image

If you are a micro-influencer, you don’t have to compete with influencers with millions of followers. People nowadays are more likely to purchase products endorsed by influencers with a smaller following.

With the help of social media, ordinary people can become online celebrities with the right content strategy, especially in specific market segments such as beauty, fashion, travel, or video games.

With CreatorLabs, micro-influencers can gain visibility in the niches in which they operate, which will make the influencer grow in popularity and grow. Therefore, both the brand and the influencer can see their growth in the industry.