Why Influencers Need a Creator Resume?

A resume is essential for any influencer wanting to start getting sponsorships and brand deals. In this article, we will walk you through the do’s and don’ts of creating an influencer resume and give you tips on how to easily have a professional resume constantly updated with little to no effort.

Why do influencers need a resume?

Influencers need a resume to showcase their work and capabilities to potential clients or collaborators. A well-crafted resume can help influencers stand out in a crowded market, effectively showcase their unique style, and prove their ability to create high-quality content. It also allows potential clients to see how the influencers fit with their brand and determine if the influencer is a good fit for their campaign.

In addition, a resume can also help influencers negotiate higher rates, as it shows their experience and professionalism. Influencers must keep their resume updated since stats vary monthly, and brands would not be pleased with a resume that only includes months-old content.

It may sound simple to put together the top-performing posts or videos and call it a day. But if you want to look professional and land the cool gigs, there is much more a potential client wants.

What to include in your resume?

An influencer’s resume should highlight their relevant skills, experiences, and achievements in the industry. Here are some things that influencers should consider including on their resume:

• Social Media Stats: you should list the number of followers on the platforms you are active on, engagement rates, and average likes and comments received for each type of content you post. Brands often use these primary metrics to determine an influencer’s value. Furthermore, being proactive and detailed about these metrics help to build trust with potential sponsors.
• Content Categories: explain what kind of content you are known for and your unique spin on it. Show that you have more to offer than the average influencer and how your personality and taste influence your work.
• Previous Brand Collaborations: listing your previous sponsored work would show interested parties that you know how to collaborate with a brand and give a sense of what they can expect from you. Showcasing your achievements in such campaigns would be a further bonus and allow the sponsors to understand your strong points better.
• Content Creation Skills: content is what you do best, so it is no surprise that this should be one of the easiest things to add to your resume. List all the media and tools you have mastered in your content creator journey, from the more obvious ones to the ones that may not be so evident.
• Marketing and Branding Knowledge: Influencers should demonstrate their understanding of marketing and branding concepts and how they have used this knowledge to build their brand and promote sponsored content.

Relevant education and certifications: any education in fields related to content creation, marketing, communication, or others that may be relevant to the brands you are hoping to get in touch with should find its place here. They may be only partially relevant for the influencer persona, but they will help create a better sense of who you are and what you can bring.

What not to do about your resume

These are some things that may seem like good ideas but are going to backfire and hurt your career: steer clear!

• Use old stats: they may look better than your current ones, but even if you land a deal with them, the brand will realize your lie as soon as those numbers don’t materialize.
• Lie about previous collaborations: obviously a big no-no. And again, getting caught with it would make scorched earth around you.
• Hide your stats: they will be the main point by which brands will judge you. Their absence will raise a huge red flag for any recruiter.

How to create the perfect resume

Keeping your resume updated as an influencer could be a complicated task: you must constantly refresh the stats. Recalculating engagement rates, updating your most recent videos, and keeping track of every metric is not accessible.
That’s where tools come in your help: CreatoLabs provide the perfect way to keep your resume updated and ready to be presented. You just need to connect your social media, pick the template you like the most and add a brief introduction about yourself. Our service will populate the rest for you by directly importing data from the source and keeping it updated.
CreatorLabs will combine all the crucial stats from your main social media accounts in easily digestible graphs, highlighting your strengths and showing who you are to brands and advertisers.

Why use CreatorLabs

CreatorLabs is the perfect solution for any influencer. If you are starting or already have an established social media presence and track record for collaborating with brands, CreatorLabs will present your metrics in an easy-to-understand format so that any potential brand would know if you fit their criteria right away.
Having a third party handling the data will be a massive step for establishing trust with the brand and advertisers since they won’t have to believe a piece of paper blindly. They will be sure that those stats are accurate and represent your current situation.
But that’s not all CreatorLabs will do for you: through the internal marketplace, you will get access to exclusive deals on essential tools to bring your content creation journey to the next level.
In the meantime, brands can directly search the Influencers using CreatorLabs and filter them based on their needs making it easy to be matched with suitable campaigns.